Over the past year, several interesting shifts have occurred in the world of online TV and movies.
• Day-and-date release of a major film: The Interview. While the circumstances were extraordinary, the fact is that a $44 million film grossed over $40 million via online sales and rentals by mid-January, which is 4 times more than in the theatres. Sony claims it will break even. However, the National Association of Theatre Owners contends the film will lose $30 million. In comparison, video games can make a billion dollars in the first week of release online. One can only image if the next Star Wars film was released day-and-date online.
• CBS placed live streams of their TV stations online. The subscription service is as advertised, and kudos to CBS Interactive for leading in this area. ESPN, CNN, AMC, Food Network, TNT, TBS, IFC, ABC Family, Disney Channel, HBO, HGTV, and move have recently followed suit. You can subscribe without a cable company (sling.com), however, when you bundle them all together, it is not much of a cost difference.
• With the push to the subscription model, the ad supported day later model for on demand shows is being further pushed to 7 – 8 days. An example of where this is terrible is The Oscars. Who wants to watch it a week later? Last year, it was at least online the next morning for all to see.
• Netflix continues to produce award winning content. Some studios are hesitant to give up all rights in the universe to Netflix, however, money talks, and the studios are producing.
These are great times to be watching TV online. We at Spreety are looking forward to an amazing 2015.